YANFE PEDROZA
YANFE PEDROZA
 
 
 

Hi! I’m Yanfe Pedroza (say Gian-fe)— ✰
—an interaction designer and problem solver with a background in architecture design BASED IN Valencia ✸

WORKING AS A DIGITAL PRODUCT DESIGNER AT → adidas

 
 
 

EXPERIENCE

Working in the bridge between technology, physical spaces, trends & creativity designing experiences, products and services for several companies such as Goethe Institut, Arcos Dorados, Hewlett Packard, Adidas, Impact Hub and others.

Specializing in creative design solutions that focus on human centered design. I’m passionate about people and understanding how empathy, culture and technology shape the world around us.

Due to my mixed educational background, I have a unique understanding of both the physical-spatial and digital design worlds. I am able to transform ideas into clear and tangible realities, whether it is in 3d physical or digital space.

I consider myself a curious and hard-working generalist, I like to be always learning and exploring all about design and technology, building new ways to see the world and challenging myself professionally to evolve and be the better version of me.

 
 

What I do?

 
 
 

Design, development, and strategy.

I guide customers through the entire Product design, carefully identifying and responding to their needs and requirements.

Involve users early and often. Learn from them and iterate.

Good ideas can come from anyone, I help to establish empathy together as a team and let the team to stretch their skills.

Create products which users will want to use.

Start with user needs, I help to create structure and hierarchy through consistency and effectiveness.

 

Some projects

 
 
 
 
 

01

ELEVATOR BY MAKER LAB RESEARCH & UX/UI DESIGN

Client: Adidas
The Challenge: “How we can take the adidas MakerLab into every corner of the world. How we can bring the power of making to everyone?”
The Answer: A Digital Product For The Global Community Of Makers.
Role: UX/UI Designer, user observation, user testing & others. (Team of 2 people)
Softwares: Moqups, Invision, Sketch, Marvel, Axure & others.

 
 
 
 
 
 

02

BITBUMP BY HP SERVICE, PRODUCT & UX/UI DESIGN

Client: HP Hewlett Packard
The Challenge: “To show what Blended Reality is by explaining its potential through the lense of HP products.”
The Answer: A service that allows music fans to 3D print their own personalized vinyls.
Role: Product Designer, UX/UI Designer & others. (Team of 8 people)
Softwares: Rhinoceros, Autocad, Illustrator, Moqups, Invision, Sketch, Marvel, Axure & others.

 
 
 
 
 
 

03

PARADISO STRATEGY, URBAN & EXPERIENCE DESIGN

Client: Goethe Institut
The Challenge: “Tell us how to build an urban intervention that enhance community values?”.
The Answer: An urban garden whose care and growth has been entrusted to the inhabitants of Caracas.
Role: Research, experience designer, strategic designer, user observation, user testing & others.
Softwares: Illustrator, Autocad, Photoshop, 3d Max & others.

 
 
 
 

Currently I’m Product Designer at adidas, but earlier I worked leading creative and design projects at  Incursiones.

Thank you for reading ✦
If you would like to discuss more, SHARE feedback or ASK any questions, please get in touch.

→ I also have this ✸ sideproject

 
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